Michael Jordan had 'It's gotta be the shoes'. Bo Jackson was 'Bo Knows'. Lance Armstrong has taught everyone to 'Live Strong'. More recently LeBron James has rocketed to the mountaintop of the iconic athlete with a synonymous catch phrase, giving the people of Cleveland - as well as a global following - one simple word to describe the greatness they see. Black, navy and red t-shirts with 'Witness' displayed across the front have sold like hotcakes.

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